Overview
Vrij is a boutique design studio dedicated to creating top quality design projects tailored to our clients’ needs. We specialize in Branding, Web & Mobile interface design, Illustration and Art Direction.
We work in collaboration with different creative professionals – illustrators, photographers and programmers – depending on the requirements of each project.
We enjoy being a small boutique because it allows us to develop each project with great dedication; working in partnership with our clients towards exceptional results.
(+598) 99 914 476
info@vrij.com.uy
Us
Martín Tisnés is the founder and the design brain behind Vrij.
Martín has a degree in Graphic Design, graduated from ORT University. He also has a postgraduate degree in Corporate Identity Design and Strategy from the Pompeu Fabra-Elisava University, Barcelona.
In 2005, he joined Hydra Media Labs, a multimedia design studio, where he took on the role of Design Director. This position enabled him to lead and develop projects for renowned clients such as Avid, M-Audio, and Digidesign (USA); Jetix, Sony, and Lego (UK); and Margara Shaw, Magma, Dove, Patricia, and Antel (Uruguay).
In 2011 he created Vrij, a design boutique specialized in visual identity and digital interface design.
Between 2016 and 2022 he was a teacher of the subject Sintaxis y Lenguajes Visuales de Licenciatura en Diseño de Comunicación Visual de la Facultad de Arquitectura, Diseño y Urbanismo de la Universidad de la República (Uy).
Workshops
_Colors and the Kids (CATK). Barcelona.
_Creative Briefing (Chema León, INTERBRAND). Barcelona.
_Visual systems, Martin Lorenz (Twopoints.net). Barcelona.
_Case Study Jordi Aguilar/Luis Morillas (Morillas Living Brand). Barcelona.
_Design logos & symbols, Mario Eskenazi. Barcelona.
Disciplines
Branding
We strongly believe in visual identity. A visual system allows us and the client, to maintain control over the coherent and incoherent elements of their identity and brand. Both coherence and incoherence are necessary ingredients to build a brand identity. Consistency is necessary for brand recognition, and it takes some inconsistency to achieve a flexible system for different applications. The main elements of a visual system are: colour, typography and grid system.
Illustration
In addition to typography, ad-hoc illustration is an important resource of our creative process. We use it to design unique identities and brand experiences. Our inspiration comes from different sources but is always linked to some sensorial occurrence that caught our attention at a particular moment in time.
Web & Mobile design
We design graphical user interfaces (GUI design) for both corporate websites and products. We also design mobile apps for IOS, Android and other platforms such as Facebook. Our work process begins with a specification document produced in conjunction with the client; the brief. In a second stage, we deliver a creative debrief which includes all the functional suggestions (how the site/app is going to work); which incorporates the analysis of the type of product, the clientu2019s objectives and the target audience. After discussing the proposal and getting the clientu2019s approval, we move on to creating the Wireframes Interface, the skeleton content, navigation and interface of the site or mobile app. Finally, we create the graphic design of the interface
We design magazines (various formats), artistsu2019 books, catalogues and editorials. We are also experienced in Product packaging, commercial and corporate stationary and designing ad-hoc posters.