Vrij is a boutique design studio dedicated to creating top quality design projects tailored to our clients’ needs. We specialize in Branding, Web & Mobile interface design, Illustration and Art Direction.
We work in collaboration with different creative professionals – illustrators, photographers and programmers – depending on the requirements of each project.
We enjoy being a small boutique because it allows us to develop each project with great dedication; working in partnership with our clients towards exceptional results.
Martín is the founder and the design brain behind Vrij.
Martin completed his BA in Graphic Design at Universidad Ort in Uruguay. He also holds a Postgraduate Diploma in Corporate Identity Strategy and Management from the Elisava/Pompeu Fabra Univerity in Barcelona.
He is currently adjoint Professor of the B.A. in Visual Communications at the Architecture, Design and Urbanism University, UdelaR.
During his career he has participated in numerous events and workshops, some of them are listed below:
Conference Colors and the Kids (CATK). Barcelona.
Conference Creative Briefing (Chema León, INTERBRAND). Barcelona.
Conference. Visual systems, Martin Lorenz (Twopoints.net). Barcelona.
Case Study u2013 Jordi Aguilar/Luis Morillas (Morillas Living Brand). Barcelona.
Workshop Design logos & symbols, Mario Eskenazi. Barcelona.
Carla is in charge of Design Strategy at Vrij, specialising in the digital space.
She started her career in 2005 as an analyst at Watson Wyatt and later became the Global Information Manager at an executive search firm after moving to London in 2008. She completed her BA in Economics at the Universidad de Montevideo in Uruguay and also holds a Diploma in Digital Marketing from the CAM Foundation in London.
Carla has always been attracted by all things creative and new media.
We strongly believe in visual identity. A visual system allows us and the client, to maintain control over the coherent and incoherent elements of their identity and brand. Both coherence and incoherence are necessary ingredients to build a brand identity. Consistency is necessary for brand recognition, and it takes some inconsistency to achieve a flexible system for different applications. The main elements of a visual system are: colour, typography and grid system.
In addition to typography, ad-hoc illustration is an important resource of our creative process. We use it to design unique identities and brand experiences. Our inspiration comes from different sources but is always linked to some sensorial occurrence that caught our attention at a particular moment in time.
Web & Mobile design
We design graphical user interfaces (GUI design) for both corporate websites and products. We also design mobile apps for IOS, Android and other platforms such as Facebook. Our work process begins with a specification document produced in conjunction with the client; the brief. In a second stage, we deliver a creative debrief which includes all the functional suggestions (how the site/app is going to work); which incorporates the analysis of the type of product, the client’s objectives and the target audience. After discussing the proposal and getting the client’s approval, we move on to creating the Wireframes Interface, the skeleton content, navigation and interface of the site or mobile app. Finally, we create the graphic design of the interface
We design magazines (various formats), artists’ books, catalogues and editorials. We are also experienced in Product packaging, commercial and corporate stationary and designing ad-hoc posters.