The new brand had to defy the antiquated image that other similar products have in this particular market segment.

We chose a modern and dynamic typography that portrays some of the characteristics of the financial world: ups and downs and a fast-paced environment. The colour red is connotative of energy and strength. We used a neutral grey as support which communicates confidence and logical thinking. We created the product brand, designed the brochure and ads.

Role: Brand Design    Year: 2010